FAQ
Social recruiting refers to recruiting candidates via social media platforms, such as LinkedIn, Facebook, and Snapchat, for example. While employers today primarily use social media recruitment as a complement to their traditional recruitment methods, this is changing over time as social recruitment continues to grow. According to a study by Aberdeen, nearly three-quarters of people between the ages of 18-34 found their most recent job through social media. Additionally, almost 90% of employers report having hired someone via LinkedIn. When executed well, social media recruitment allows employers to reach passive candidates, target individuals with desired qualifications, showcase their organizational culture to strengthen their employer brand, and ultimately save money. Social recruitment works so well because companies can reach their candidates where they spend a significant portion of their time – on social media.
With a changing trend in how candidates find jobs, employers must also change the way they attract talent. Fewer and fewer people are looking for jobs on job boards, so the job must instead reach the candidate. Regardless of the position you're hiring for, the best candidates are probably not actively job-seeking at the moment. They are likely already employed. With social recruitment, you can reach both those who are actively looking for jobs and those who are currently employed. With audience targeting, you can reach the exact right audience from the start, ensuring that the ad only reaches relevant and high-quality talent.
A company's employer brand is what influences how people perceive the company as a workplace and gives candidates an idea of what they can expect from working there. Note that employer brand and brand should not be confused with each other: employer brand refers to the reputation as an employer among job candidates, while the latter refers to the reputation as a company in general. Although they are two different things, one can affect the other. Every company has an employer brand, whether it is actively worked on or not. A company with a strong brand is often an attractive workplace. On the other hand, a company with a strong brand that has a negative employer brand can discourage people (or other companies) from becoming customers.
As the digital world evolves, it is not only becoming more difficult for employers to attract the right talent, but also more important. In a constantly changing world, HR departments must find new ways to find the right talent. The traditional recruitment process no longer works the same way today. The digital environment also means that candidates are increasingly distracted, and one must work smart and hard to actually capture the attention of talent. With a strong Employer Branding strategy, it becomes easier, cheaper, and faster to reach your future candidates, and you will also retain your current talent. Read more about employer branding HERE.
Due to the constant changes in social media algorithms, it can almost feel impossible to gain traction with your content. While organic traffic is the free and perhaps more convenient option, the chances of a business gaining significant exposure on social media without spending any money on ads are very slim. Paid advertising on social media is the surest way to drive traffic from day one. Regardless of the size of your business, advertising on social media is a must, especially if you want to stand out from the crowd, gain content views, and drive conversions.
Read more about why you should advertise on social media HERE.
The days when newspapers, TV, and radio were the only advertising media are over. As the content world and digital marketing grow, there is a buffet of advertising options to choose from. Each one has its unique strengths and limitations. Here, we highlight some of the most common types of ads and how they can add value to your campaign.
Image Ads Probably the most familiar type of ad, image ads are often seen spread across newsfeeds, sidebars, and banners. They are generally easier to create than video content, but you need to ensure that the images are of high quality and relevant. You can use a single image ad or a carousel with multiple images.
Video Ads Video ads generally create more engagement than image ads. According to Vidyard, over half of all users will watch a full video if it’s under one minute long, and the longer the video, the lower this percentage becomes. This means you need to package your message and keep the video concise to maintain user interest in the content.
Story Ads Story ads can be either in the form of an image or a video. Stories are shown in full-screen mode on mobile, which means you have the user’s full focus. However, this also means that all information in the form of text or words must be in the video/image, as captions can be missed.
When deciding where to place your ads, keep in mind that each social media platform has its own unique audience – so make sure to find out where your target audience is and meet them there. If your audience is 60 and older, a platform like TikTok is probably not your best option, but rather Facebook might be. If your business is already active on social media, find out which platforms are already performing well organically – this can be a good indicator of where you should focus your advertising efforts.
Read more about the channels and which platform is best suited for you HERE.