Privacy Policy

Adsup AB places great importance on protecting your personal privacy and safeguarding the information you, as a customer or visitor, entrust to us. We always strive to maintain a high level of data protection by adhering to the rules and regulations set forth by the Swedish Data Protection Authority (formerly the Data Inspection Board) regarding the collection and storage of personal data.

This policy explains what information we collect, for what purpose, and how we store and process your data. In addition to our website, this also includes third-party systems such as our business and customer systems, analytics tools, and advertising tools where personal data may be used.

In this Privacy Policy, we also inform you about your rights and how you can exercise them. The privacy of our users is very important to us (for example, we would never sell your personal data to another company or store more information than necessary to fulfill our legal obligations, contracts, and protect our customers' interests).

If you are not interested in reading the entire policy, you can scroll down to the sections that seem most relevant to you. You can withdraw your consent at any time by clicking "Withdraw Consent" or "Unsubscribe" in the relevant email. If you wish to have your personal data deleted or have other inquiries, please contact us at info@adsup.se.

If you are uncertain about what is included in the GDPR regulation and what responsibilities we, as a company, have, we recommend that you read more about the Data Protection Regulation (GDPR) on the Swedish Data Protection Authority's website (IMY.se).

Click here to go to the section on data protection.

Data Controller

Adsup AB (org. no. 559047-1487) is the data controller for the processing of personal data and is responsible for ensuring that personal data is processed in accordance with applicable laws.

What Information We Collect

For our website visitors, data is stored from the user's sessions when they accept our cookies. This provides technical data such as:

User behaviors, such as which pages have been visited, how long they stay on each page, and which buttons they interact with.
The primary language used and the location of the visitor.
Which device and browser are being used.
How visitors found the website.
Video recordings and heatmaps of user sessions.
IP address.

(This data is anonymous and is used solely to improve the user experience on the website and analyze traffic, user behavior, and businesses, not to identify individual users.)

When contacting us via email, phone/video meeting, forms, or other digital communication tools, we store the personal data relevant to the purpose. This usually includes:

Name
Phone number
Company
Job title
Email address

(This data is used for us, as the client, to communicate and fulfill our business obligations towards our customers and stakeholders. The information sent to us is stored in our business system to offer the best possible service.)

When contacting us on social media or interacting with any of our ads, the data is stored on the platform and used to create reporting material for our clients. We do not process any personal data about you as a user on these platforms but only receive anonymous data from the platform.

The platforms we use for our clients are: Facebook, LinkedIn, Instagram, Snapchat, Tiktok, Google, and Youtube. Here, we refer to each platform's own rules and restrictions regarding the processing of personal data. Adsup does not store any personal information outside the respective media's systems.

How We Use the Information

We collect user information from the website to improve user-friendliness and the experience for our visitors. External service providers used for general analysis on the website include: Google Analytics, Google Ads, Google Tag Manager, Hotjar, Hunter.io, Leadinfo, LinkedIn Insight Tag, Facebook Pixel, and Snapchat Pixel.

When engaging in business contacts with Adsup, personal data may be stored in our business and customer systems to provide the best possible service and experience for our customers and partners.

External providers where personal data may be stored and used for customer engagement include: Hubspot Inc, LimeGo, Microsoft 365 Outlook, and Hunter.io.

We never sell your data to third parties, regardless of where you interact with us.

How Long We Keep the Information

Personal data is regularly cleared, purged, or anonymized. The personal data that Adsup AB collects is processed for various purposes and therefore stored for varying lengths of time depending on its intended use and our legal obligations. However, personal data is never stored longer than necessary for the purposes for which it is processed.

When purchasing our services and exchanging information/ submitting material, you consent to Adsup storing and retaining this personal data for business purposes. Adsup reserves the right to retain personal data for 3 years after the conclusion of the business relationship. Data may be stored longer if circumstances require or if our agreements involve a different timeline for fulfilling our obligations.

It is of utmost importance to us to protect and safeguard your personal data. If you wish to request a record or deletion of any personal data we hold about you, please contact us at info@adsup.se.

Your Rights

Adsup AB is responsible for ensuring that your personal data is processed in accordance with applicable laws. Upon your request or on our own initiative, we will correct or supplement personal data that is found to be incorrect, incomplete, or misleading.

Depending on the legal basis of the processing, you have the right to request the deletion of your personal data. This means you have the right to request the removal of your personal data if it is no longer needed for the purposes it was collected. However, there may be legal requirements that prevent Adsup AB from immediately deleting your personal data. We will then cease processing it for purposes other than complying with legislation.

Request for Record Extract and Correction

Depending on the legal basis of the processing, you have the right to data portability. This means you have the right to obtain and transfer your personal data. You have the right to receive information about which personal data Adsup AB may process about you, free of charge.

Please contact us at info@adsup.se and provide your name, phone number, and email address (used for communication with us). After verifying the details, the extract will be sent to you in the desired format.

Unsubscribing from Email Communications

If you wish to unsubscribe from any of our communications or simply stop receiving emails from us, it is clearly stated in all communications sent by Adsup how to do so. You, as the recipient, decide which communications you want to receive from us.

Sometimes we send personalized emails to our customers containing information related to the services the customer has purchased from us. If you no longer wish to be contacted by us, you can reply directly to the email you received and request not to be contacted again.

It is of utmost importance to us to protect and safeguard your personal data. If you wish to have your personal data deleted or have other questions, please contact us at info@adsup.se.

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