How we have increased the quality of Axess Logistics job applications

BACKGROUND

Axess Logistics is a Swedish transport company with hundreds of employees. We have been helping Axess Logistics with their recruitment advertising since 2018, where the focus has been primarily on reaching drivers. Most often, there are several positions that need to be filled, which means that we have to reach a large number of people with the right background and attract them to apply to Axess Logistics.

SOLUTION

Format

We have varied static images with moving material in the form of a slideshow. We have also used appealing visual material from Axess Logistics with the title in the image to quickly capture the interest of candidates and so that the recipients know what it is about at first glance.

Channels

Since the target group we want to reach in this case is not on LinkedIn but is primarily on Facebook and Instagram, we have placed all our focus there.

RESULT

More and more qualitative applications

The ads have been seen by a large number of people where we have consistently had a click-through rate well above average on Facebook and Instagram. This has led to Axess Logistics reaching more candidates, not only reaching actively job-seeking talent, but also those who already have a job today!

We are pleased with our collaboration with Axess Logistics and look forward to continuing to deliver quality applications in the future!

"Our perception of Adsup is simple, professional, fast and affordable" Simple:

Adsup handles the entire process from start to follow-up. Professional: Personal commitment where nothing is left to chance and great care is taken that the customer is satisfied Fast: Delivers what is desired faster than you can ask for Affordable: It is value for money

Axess Logistics

Pierre Alexén

Åkerichef