Growing Team: Nimab receives 170 applications with triple exposure!
BACKGROUND
Nimab is a company specializing in the construction sector, focusing on services such as carpentry, masonry, and sheet metal work. They faced the challenge of filling several positions in a short period by reaching individuals with the right skills and experience in each area. The strategic goal was to use triple exposure, with a 3x advertising cost, to maximize visibility and attract qualified applications. To simplify the application process, sleek landing pages were created on Teamtailor.
SOLUTION
Triple Exposure and Targeted Advertising - By investing in a triple exposure strategy, where the ad cost was tripled, we succeeded in reaching a broad audience in the local area. The ads were clearly focused on the specific positions (carpenter, mason, and sheet metal worker) to attract the right candidates with the right skills.
To make it easier for potential candidates, customized landing pages were created on Teamtailor. These landing pages were designed to be user-friendly and appealing, which facilitated the application process and increased the conversion rate.
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RESULT
Significant visibility and a flood of applications
By using triple exposure, we managed to reach an impressive audience, with a total of 633,152 views for the three positions. This resulted in 170 high-quality applications from candidates interested in working as carpenters, masons, or sheet metal workers. This success allowed Nimab to quickly fill the desired positions and secure the expertise they needed.
"We are very pleased with Adsup as a partner in our recruitment process! Through their expertise in social media, we generated over 170 applications from candidates within a month. Thanks to this, we now have the opportunity to choose from the best talents in our industry to strengthen our team."
Nimab Entreprenad AB
Hans Andersson
Commercial Manager