How we helped Thermex build its brand and drive sales
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BACKGROUND
Thermex is a leading manufacturer of high-quality kitchen hoods, among other things, with a need to increase brand awareness among both individuals and retailers. During the 2023 campaign, we focused on targeting the right target groups and driving traffic to their products through AB tests and advertising on Facebook, Instagram and Linkedin.
SOLUTION
Our strategic approach included creating engaging, product- and campaign-focused moving content. We conducted AB testing to optimize advertising effectiveness and used different video lengths to maximize engagement and reach the target audience in the best way.
We tailored the ads to reach the right audience and ensure that the message about Thermex products and campaigns reached both individuals and potential retailers. By using the right channels and audience analysis, we optimized our advertising to drive traffic and generate sales.
RESULT
Increased brand awareness
Our ads reached a large and relevant audience, resulting in increased brand awareness for Thermex. People gained insight into the benefits of Thermex products and became aware of the brand as a reliable supplier of kitchen hoods, wine coolers and more.
Successful sales
By optimizing our campaigns and targeting them to the right audience, we were able to generate interest and drive traffic to Thermex products. The campaign led to increased demand for Thermex products among both individuals and retailers.
Adsup, with their commitment and knowledge, has given us valuable insight into how social media marketing is built and displayed, both in terms of ad design and format. During the activities, we have received reporting on response and interaction for the campaigns, both ongoing and summarized after the activity has ended.
As a partner, Adsup has shown professionalism and expertise and has been easy to communicate with and collaborate with.
Thermex Scandinavia
Ola Hermansson
Country Manager Sverige